As part of a long-term partnership with Maybelline, Valerie helped debut the viral Sky High coloured mascara. Showcasing the effect that the innovative burgundy shade had on blue eyes, Valerie showed that having fun + mixing up your makeup bag shouldn’t stop after a certain age, resulting in nearly 300k views and 700 saves. The content allowed her audience to share their excitement around the new launch as well as reminiscing about the coloured mascaras they’d worn in their youth!