Kit’s collaboration with Gozney is a perfect example of how powerful authentic partnerships can be. Working with one of his dream brands on their Roccbox pizza oven, Kit was able to create content that perfectly showed off the ease of the product, while authentically speaking to his pizza-loving audience, ultimately resulting in the video going viral. With the video accumulating a huge amount of views and engagement, Kit drew major traction to the brand. His aesthetic and summery setting received high positive sentiment from his audience, with comments including “the aesthetic of this TikTok is authentic and unmatched”.