Izzie is a dream content creator for brands. Known for her creative approach to difficult topics such as mental health, body positivity, acne-acceptance, relationships and womanhood, Izzie’s content provides honest, authentic insight into her own journey with self-love and confidence.

Her female-focussed audience are drawn to her creative spin on trending sounds, popular media and topics, resulting in an engagement rate that frequently surpasses 10% across her platforms. In the saturated beauty industry, Izzie uses her fine art background to bring a different approach to make up and skincare, combining trending products with her strong, positive messaging. 

Representing an industry aimed at a predominantly female demographic with a continuously joining audience of younger and younger women, Izzie’s unashamed, proud celebration of female bodies and skin really marks her out as a creator who speaks across the spectrum for finding the beauty in and the acceptance of what could be considered flaws. All of this has lead to Izzie being the Influencer Marketing Awards Content Creator of the Year 2024.